Why We Exist

Healthcare leaders are often required to make consequential capital and strategic decisions with imperfect information, uncertain market behavior, and long-term financial implications. Too often, the challenge isn’t access to data. It’s understanding what matters, what assumptions hold, and what risks are being taken when decisions can’t easily be reversed.

Healthcare Finance Center exists to support those moments.

We provide independent financial and market analysis to help leaders evaluate tradeoffs, test assumptions, and commit resources with clarity before long-term commitments are made.

Greg Flicek, MBA, CPA

Founder

Greg Flicek is a healthcare finance professional with experience spanning public accounting, health system and physician enterprise leadership, national advisory work, and Certificate of Need opposition and expert support.

His background includes roles at a large health system, The Advisory Board Company, and Ascendient, where he supported executive teams and boards with financial modeling, capital planning, market analysis, and long-range strategy across health systems and standalone hospitals.

Greg has also taught undergraduate and graduate-level courses in accounting and business strategy, developing a reputation for translating complex financial concepts into practical decision support. His work today focuses on helping healthcare leaders navigate high-stakes financial and capital decisions with analysis that is grounded, defensible, and built for real-world scrutiny.